Vienna Airport decided to promote its image as an important transportation and shopping hub, functioning not only as a gateway to Austria, but also its neighbouring countries such as Hungary, Slovakia and Czechoslovakia.
The target goals were to bring Austrian culture closer to the Chinese audience and increase awareness of Vienna Airport as the first destination of Central Europe. While other European countries are well-known, Austria is relatively undiscovered among the Chinese.
Nuuk.studio was in charge of online communications for the Vienna Airport in China. The project included the creation, distribution, and promotion of valuable content to the Chinese audience. As a part of running and promoting the official WeChat account of Vienna Airport, our team produced a series of over 18 social videos to inform the Chinese user about the airport, including shopping, food, travel, and culture.
Video, PR, Marketing
transportation, public institution