Porsche – Driving tips

With the newly opened Porsche Experience Center in Shanghai, the task was to create a plan to promote the Porsche Experience Center to the Chinese audience.

Our team developed the idea to promote the center with a video series of driving tips. 
Before shooting the videos, we created a campaign to select 8 online users to participate in these videos as the driving tip learner and lucky winner of driving a Porsche for 90 minutes.

Driving Tips Videos: Episode 1  |  Episode 2  |  Episode 3  |  Episode 4  |  Episode 5  |  Episode 6  |  Episode 7  |  Episode 8