Video Episodes
With the newly opened Porsche Experience Center in Shanghai, the task was to create a plan to promote the Porsche Experience Center to the Chinese audience.
Our team developed the idea to promote the center with a video series of driving tips. Before shooting the videos, we created a campaign to select 8 online users to participate in these videos as the driving tip learner and lucky winner of driving a Porsche for 90 minutes.
Driving Tips Videos: Episode 1 | Episode 2 | Episode 3 | Episode 4 | Episode 5 | Episode 6 | Episode 7 | Episode 8
PROJECT DETAILS
CLIENT
Porsche, sportauto
SERVICE
online campaign, video creation and distribution
CATEGORY
Automotive,